In most good design, form follows function. In MUJI's case, composition follows consciousness. Here the beloved Japanese brand launches a new focus on sustainability, rolling out the "Cotton of MUJI" lookbook to highlight its forthcoming goods. The brand is set to use 100% organic cotton across its apparel line whenever possible, hoping to reduce its environmental impact. The aesthetics though are kept the same, with MUJI here offering a smart array of button-ups, jackets, crewnecks, cardigans a...
In most good design, form follows function. In MUJI's case, composition follows consciousness. Here the beloved Japanese brand launches a new focus on sustainability, rolling out the "Cotton of MUJI" lookbook to highlight its forthcoming goods. The brand is set to use 100% organic cotton across its apparel line whenever possible, hoping to reduce its environmental impact. The aesthetics though are kept the same, with MUJI here offering a smart array of button-ups, jackets, crewnecks, cardigans a...
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